The invention discloses a full-automatic wire tension control rewinding machine. The machine comprises a bottom plate, wherein the bottom plate is provided with a wire pay-off device, the wire pay-offdevice is provided with a material wire coil in an inserting mode, and a material wire in the material wire coil winds around a positioning mechanism, a tension sensor mechanism, a speed measuring mechanism and a flat cable positioning mechanism in a sequential mode, and then wound on a wire take-up device. The wire take-up device, the tension sensor mechanism and the speed measuring mechanism ismatched with the wire pay-off device. The real-time tension of the wire material is detected through a tension sensor, thus transiting the data to a tension controller, and then the tension controller controls a real-time output torque of a magnetic powder brake, so that the wire pay-off tension can be stably controlled; in addition, by using the tension sensor and the magnetic powder brake, thetension, stress, straightness and flatness of the wire material can be realized; further more, with the tension sensor and the magnetic powder brake matched with the speed measuring mechanism, the arrangement of winding wire of the material wire coil is compact with the tension and stress being uniform, thus improving production efficiency as well as product quality, and the problems of messed wire, broken wire, pressed wire, over looseness of wire take-up, coil explosion and the like occurring during stop of turning and coil separation can be solved.