The invention discloses a low-power Bluetooth intelligent asset management apparatus with an identity recognition function. The apparatus comprises electronic tags, an APP loading body and a server, wherein the electronic tags actively send out signals used for the APP loading body to receive, and the single APP loading body receives the signals sent by the electronic tags at the same time; an APP loaded on the APP loading body performs asset check through identity authentication, system updating, data downloading, tag configuration, tag locating and asset management; and during asset management, tag broadcasts are scanned through a Bluetooth module of the APP loading body, then identification and classification processing is performed through a fast addressing algorithm, and the asset management and statistics are finished. The deficiencies of low asset management efficiency, poor timeliness and high error rate caused by existing electronic tag collision and environment interference are overcome; and the apparatus has the characteristics of real-time asset management, high efficiency, no errors, localizability, rechargeability, reusability and the like.