The invention discloses an intelligent
label connector. The connector comprises a plastic seat, an LED
chip and a terminal
assembly, wherein the plastic seat is provided with an
accommodation groove, a first plug port and a second plug port; the LED
chip is installed in the plastic seat; the terminal
assembly includes a terminal seat installed in the
accommodation groove, a power supply terminal, a grounding terminal and a
signal terminal, and the power supply terminal, the grounding terminal and the
signal terminal are arranged in the terminal seat; a first elastic contact arm of the power supply terminal and an elastic conduction connection arm in the grounding terminal abut against a positive
electrode and a negative
electrode of the LED
chip respectively so as to form non-
welding-type conduction connection; a second elastic contact arm of the power supply terminal and an elastic plug arm of the
signal terminal are inserted into the first plug port; and first, second and third contact portions of the power supply terminal, the grounding terminal and the signal terminal are inserted into the second plug port. When the terminal
assembly is inserted, embedded and fixed into the plastic seat from top to bottom, the first elastic contact arm and the elastic conduction connection arm abut against and contact with the positive
electrode and the negative electrode of the LED chip respectively so as to form non-
welding-type conduction connection and lead
welding is not needed. Therefore, structure complexity and assembling difficulty of the structure are simplified.