The proposed system and method embodiments allow placing advertisements and searching for items within a network (Internet, intranets, etc.), particularly encompass server advertiser and consumer programs associated with database means, provide for multi-language, multi-currency, multi-items entry, multi-location, geographical-category and catalog-category resolution, multi-parameters setting, and other types of support. The method may include combinations of a normalized category suggestion, user feedback category/listing suggestion, custom-made category creation, and regular keyword search modes for placement and search phases. The user feedback suggestion is provided by the system memorizing previous user-approved linkages between entered keyterms and respective categories or listings, and then proposing them to current users entering similar keyterms. The normalized category suggestion is generated by the system storing records preferably based on a normalized data hierarchy. The custom-made categories may be converted into relational, object-relational, or object-oriented database records. Such modes facilitate placement and search for users of different skills levels.