The invention discloses an automatic enhancement display device for an offshore distress position, which comprises a distress target life jacket main body and a headrest, wherein the headrest is connected to the top of the life jacket main body, the life jacket main body comprises a reflective strip, a fixing block, a groove, a spring, a clamping block, a foam plate, a gas storage bottle, a valve,a rope pipe, a gas bag, a fixing belt, a box body and a storage bag, and the surface of the gas bag is covered with an electromagnetic signal and photoelectric signal enhanced reflection coating; andthe headrest comprises a fixing plate and a limiting groove. According to the invention, the gas storage bottle, the rope pipe and the gas bag are arranged, compressed helium is filled in the gas storage bottle, a user opens the valve to fill compressed helium in the gas storage bottle into the gas bag when the device is used, due to the fact that the density of helium is less than that of air, the gas bag can float in the air, the gas bag is fixed to the designated height through the rope pipe, the search and rescue personnel can conveniently find people falling into water from the distance,the situation that sight of the search and rescue personnel is blocked by waves is avoided, timely rescue is facilitated, and the use is convenient.