The invention discloses a rotor of a motor, a driving motor and a vehicle. The rotor comprises a rotor core; a plurality of first permanent magnets and a plurality of second permanent magnets which are installed on the rotor core, wherein the plurality of first permanent magnets extend along the radial direction of the rotor core and are distributed at intervals along the circumferential directionof the rotor core, and two second permanent magnets are arranged between two adjacent first permanent magnets; the radial inner ends of the two second permanent magnets located between every two adjacent first permanent magnets are close to each other, the radial outer ends of the two second permanent magnets located between every two adjacent first permanent magnets are far away from each other,the sectional area of each first permanent magnet is S1, and the sectional area of each second permanent magnet is S2. According to the rotor provided by the embodiment of the invention, the spoke type permanent magnet formed by the first permanent magnet and the V-shaped permanent magnet formed by the two second permanent magnets are designed in a composite mode, so the rotor has the advantagesof being small in magnetic flux leakage, good in demagnetization resistance, large in air gap flux density and the like, the optimal matching of permanent magnet torque and reluctance torque is achieved, and the motor is high in electromagnetic torque and good in torque performance and weak magnetic performance.