The invention belongs to the technical field of automatic control, and discloses an automatic control system for an advertising lamp box. The automatic control system comprises a display module, a first radio frequency communication module, a first control chip, a first storage module, a switch and a setting module which are arranged in the advertising lamp box, a second radio frequency communication module arranged on a train, and first laser geminate transistors and second laser geminate transistors arranged on the two sides of a track. The problems that due to the fact that in the prior art, the advertising lamp box is in the turn-on state for a long time, energy consumption is large, and due to the fact that the advertising content is not changed for a long time, the utilization rate of the advertising lamp box is low are solved, and the automatic control system has the advantages of saving electricity and increasing the utilization rate of the advertising lamp box.