The invention discloses a health management service platform based on big data, which comprises a data acquisition terminal, a big data server and a mobile terminal, wherein the data acquisition terminal and the mobile terminal are wirelessly connected with the big data server, the data acquisition terminal is used for acquiring physical sign data of a user and transmitting the physical sign datato the mobile terminal and the big data server through a wireless communication module, the big data sever is used for performing comparison, analysis and management on the received physical sign data, provides a health management report for the user finally and feeds back the health management report to the mobile terminal through the wireless communication module, the mobile terminal is used forchecking the original physical sign data or the user and the health management report fed back by the big data server, the data acquisition terminal comprises a bracelet, and the bracelet is worn onthe wrist of the user. Compared with the prior art, the platform disclosed by the invention can enable the user to perform individual self-monitoring through the mobile Internet, so that the user cancontact a doctor online at any time and place, and self-management for the health of the user is achieved.