The invention discloses a colored damp-proof wall ground reinforcing agent and a preparation method thereof, and belongs to the technical field of gluing. The colored damp-proof wall and floor reinforcing agent is prepared from the following components: water, a bactericide, hydroxyethyl cellulose, colloidal attapulgite, a defoaming agent, a surfactant, a dispersing agent, a pH regulator, an antifreeze agent, functional emulsion, a coalescing agent, calcium carbonate, a thickening agent and color paste. The colored damp-proof wall and floor reinforcing agent overcomes the problems of poor water resistance, poor adhesion, low covering power, poor coloring effect and the like in the prior art, can be firmly attached to the surfaces of base materials such as concrete, cement and calcium silicate boards, compacts a base layer, and can obviously improve the roughness degree and improve the adhesion of putty and a new coating through a frosted coating formed after drying, and therefore, the probability of hollowing and falling can be greatly reduced.