The present invention relates to an accurate analysis method and system for enterprise industry segmentation based on big data. The method comprises: establishing an industry database in line with investment attributes; searching relevant information websites by using the full name of the enterprise, and obtaining return content by searching; and carrying out accurate analysis on the return content by searching, and obtaining key words of the corresponding investment attributes; and matching, collecting statistics in group of, and labeling the key words. According to the method and system disclosed by the present invention, by establishing the industry database in line with the investment attributes, and by using the a big data distributed parallel computing architecture, accurate extraction, matching and grouping of key words are carried out on mass data; and corresponding enterprises are screened by using the statistical method, so that batch screening of enterprises by the equity investment institution is facilitated, efficiency for the equity investment institution to obtain investment targets is improved, and the cost is low.