The invention discloses an intelligent acupuncture point locating device and method based on image identification. The device comprises an image acquisition device, a display unit, a voice broadcast unit, a microprocessor and a memory, wherein the image acquisition device is arranged in a probe, the output of the image acquisition device is connected with the microprocessor, the voice broadcast unit comprises a unit and an audio conversion module, and the control signal output of the microprocessor is connected with the loudspeaker through the audio conversion module. The device vividly and directly displays the acupuncture point on a human body three-dimensional (3D) model, objectively and accurately locates the acupuncture point according to the location relationship of human body skeleton, muscle, vessel, nerve, lymph or internal organs of the body and the acupuncture point, and is not influenced by the body shape difference of users, so the location result has high accuracy and reliability; and in addition, the locating steps are simple and scientific, and the device is simple to operate, convenient and safe to use, and is beneficial to the development and popularization of an acupuncture diagnosis and treatment technology.