The invention discloses a plastic colored sand and a processing technique thereof. The plastic colored sand is prepared from 20-30 parts of color master batch pigment, 20-30 parts of low-molecular weight polyethylene, 10-20 parts of nano BaSO4 and 30-50 parts of titanium dioxide. The processing technique comprises the following steps: by using the titanium dioxide and carbon black as base materials, adding the low-molecular weight polyethylene to perform dispersion function, adding the nano BaSO4 to improve the dispersity, banburying, cooling, pulverizing and milling to obtain the product. The plastic colored sand has the advantages of favorable coloring power, favorable dispersity, no pollution and the like, is convenient for measurement, does not change the physical properties of the plastic, and can be widely used in plastics, rubber, chemical fibers, wire cables and other industries.