A colored coating material for a color mirror that includes a film-forming component, a pigment, and a solvent, wherein the pigment, which comprises a calcined inorganic pigment comprising one or more elements or oxides of elements selected from the group consisting of Fe, Mn, Co, Ni, Al, Cr, Ti, Sb, Cu, Si, Zn, Li and P, and has a primary particle average particle size of no more than 0.1 μm, is used in a quantity within a range from 40 to 90% by mass relative to the combined weight of the film-forming component and the pigment.