The invention relates to a virtual exhibition hall construction method and system based on holographic technology, and a storage medium. The method comprises: obtaining the entity data information ofeach entity in a target exhibition hall, obtaining a plurality of three-dimensional models according to the entity data information, and distributing corresponding three-dimensional graph display instructions and corresponding positioning instructions for the three-dimensional models; analyzing a holographic instruction sent by a user, and respectively calling the corresponding three-dimensional display instruction and the corresponding positioning instruction according to an analysis result; and performing projection display on the corresponding three-dimensional model according to the three-dimensional display instruction and the positioning instruction. The holographic technology is applied to personalized construction and display of the virtual exhibition hall, the defect that a traditional exhibition hall wastes manpower, material resources, financial resources and time is overcome, the user experience is high, intelligence is better achieved, interactivity is enhanced, a high-price touch screen is reduced, and the construction cost is saved.