The invention relates to Ti-Zr-Nb-Fe-Al-Ce super elastic alloy and products thereof. Because of adding appropriate amount of Fe, Al and Ce elements, the super elastic alloy has high erosion resistance and oxidation resistance as well as excellent welding performance, cold workability, phase-changing super elasticity, shape memory property and biocompatibility. The welding performance, the cold workability and the biocompatibility of the alloy are better than those of TiNi shape memory alloy, while the super elasticity and the shape memory property are equivalent to those of the TiNi shape memory alloy. The Ti-Zr-Nb-Fe-Al-Ce super elastic alloy not only can be used as biomaterial capable of being implanted in a human body for a long time, but also can be used as industrial products made from the alloy such as spectacle frame, bra support, golf club head, pipe joint, spring and drive element; moreover, the alloy has the advantages of easy processing, low cost and wide application range.