The invention discloses a speed limiting method for an automobile. The speed limiting method includes: step one, a speed limiting mode of the automobile is started, and a first set limiting speed is obtained; step two, a camera obtains video data on the periphery of a road, a camera control unit distinguishes a speed limiting logo on a speed limiting board from the video data, and a second limiting speed is obtained; step three, whether the second limiting speed is less than the first limiting speed is judged, if on yes judgment, the second limiting speed is used as the current limiting speed, and if on no judgment, the first limiting speed is used as the current limiting speed; and step four, vehicle speed is controlled according to the current limiting speed. Through a mode that a vehicle is adapted to the limiting speed on the speed limiting board automatically, the speed limiting method enables the vehicle to be kept in a relatively safe vehicle speed range, prevents the vehicle from speeding, and reduces possibility of vehicle traffic accidents.