The application relates to the technical field of snowfield friction coefficient measuring, in particular to a snowfield friction coefficient measuring device and a measuring method. The snowfield friction coefficient measuring device comprises a flywheel mechanism, a power starting mechanism and a supporting falling mechanism, wherein the flywheel mechanism comprises a flywheel, a supporting shaft, a bearing pedestal and a rotating speed sensor; the flywheel rotates with the supporting shaft as a rotating shaft; two ends of the supporting shaft are separately carried on the supporting fallingmechanism through the bearing pedestal; the rotating speed sensor is arranged at one end of the supporting shaft, and is used for detecting the rotating speed of the flywheel; the power starting mechanism is detachably connected with the supporting shaft, and is used for driving the flywheel to rotate; and the supporting falling mechanism can ascend or descend, and is used for driving the flywheel mechanism to be in contact with or separated from a snowfield. In a solving process of friction coefficients, linear acceleration is converted into rotational acceleration, and the snowfield friction coefficient measuring device is simple in structure, meets the portable requirement, and has the characteristic of accurate control, and can adapt to low temperature environment of a ski field, theoverall measuring process is stable, and the measuring is convenient and accurate.