The utility model discloses a reinforced battery module fixing structure which comprises a base and an insulating support, protruding steps are arranged at the two ends of the base, a battery module is placed between the two steps, and the battery module is positioned through the two steps; a row of first mounting holes are reserved in each of the two sides of the base, and a plurality of second mounting holes are also reserved in the step; the insulation support is a support shaped like a Chinese character'ji ', a plurality of pressing blocks are arranged on the inner top face of the insulation support, and the insulation support is buckled into the base from the upper portion and fixedly connected with the base. Meanwhile, the pressing block can abut against the upper part of the battery module; the two ends of the battery module are provided with side plates, the side plates are provided with fourth mounting holes extending in the Z direction, and long screws penetrate through the second mounting holes and the fourth mounting holes to fix the battery module and the base. According to the utility model, the insulating bracket is additionally arranged to reinforce the battery module in the Z direction, and the inner top surface of the insulating bracket is provided with a plurality of pressing blocks to uniformly apply downward pressure to each battery, so that the fixing strength of the whole battery module in the Z direction is ensured.