The invention discloses an efficient full-automatic cable taking-up and paying-off device. The efficient full-automatic cable taking-up and paying-off device structurally comprises a lifting ring attached lug, a cable coiling device with a controllable rotation speed, a control panel, push-and-pull rods, a direction control rod, a control rod fixing plate, trundles, ventilation openings, trolley wheels, protective covers, an open groove and a coiling drum. The lifting ring attached lug is welded to the upper surface of the cable coiling device with the controllable rotation speed. The push-and-pull rods are embedded into the middle section of the left surface of the cable coiling device with the controllable rotation speed. The control rod fixing plate is welded to the lower end of the left surface of the cable coiling device with the controllable rotation speed. According to the efficient full-automatic cable taking-up and paying-off device, through the arranged cable coiling device with the controllable rotation speed, when the cable is taken up, if the cable bears excessively large tension, the rotation speed of a compound rotating disk 231 can be controlled, so that the taking-up speed is controlled, and the cable is prevented from being damaged; and during taking-up, the cable can be coiled into the coiling drum in tidy, and taking-up is rapid and convenient.