The invention discloses a merchant and consumer connection system capable of achieving customized ordering through an applet and visual management, which system comprises an APP and applet consumer real name authentication module, a customized commodity main module, a customized consumer real name information authentication module, a visual management main module, a promotion and putting order real scene video sharing experience module, and a field experience module, wherein the customized commodity main module comprises three sub-modules, namely a livestock breeding area, a crop planting areaand other customized commodity areas, and a keyword search sub-module. A merchant can select corresponding areas to publish commodities according to the industries to which the merchant belongs and connect the merchant with the real-action monitoring system. According to the system, trust, transparent consumption and attention of consumers are achieved, and the real-scene view of the system is monitored in real time through an advertised cloud end in a public place, so that commodities are guided, and the trust of commodity sales is improved.