The present invention aims at suppressing a
noise in a low luminance part and a
high luminance part and, at the same time, realizing a
high contrast of the parts, and realizing
high contrast of a characterizing part of the image as well. The
image signal processing is provided with: a first area input-output characteristics
control unit which controls change of input-output characteristics for every arbitrary areas, associated with a value of an input luminance
signal; a second area input-output characteristics
control unit which controls change of input-output characteristics for every arbitrary areas, associated with an output of the first area input-output characteristics
control unit; and a
chrominance input-output characteristics control unit which controls change of the input-output characteristics of an input
chrominance signal, utilizing the output of the first area input-output characteristics control unit and the output of the second area input-output characteristics control unit.