The present invention provides high-performance permanent magnets. This permanent magnet possesses: Composition represented by following composition formula: RpFeqMrCutCo100-p-q-r-t (wherein, R is at least one element selected from rare earth elements, and M is selected from Zr, Ti and At least one element selected from Hf, p is a number satisfying 10.5≦p≦12.5 atomic%, q is a number satisfying 23≦q≦40 atomic%, r is a number satisfying 0.88≦r≦4.5 atomic%, t In order to satisfy the number of 4.5≦t≦10.7 atomic %); and the following metal structure, the metal structure has a cell phase, the cell phase has a Th2Zn17 type crystal phase; a cell wall phase, the cell wall phase divides the Th2Zn17 type crystal phase M-rich flake phase, the M-rich flake phase is formed perpendicular to the c-axis of the Th2Zn17 crystal phase, and the concentration of M element is higher than that of the cell phase; and Cu-rich flake phase, the Cu-rich flake phase is along The M-rich sheet phase is formed, and the Cu concentration is higher than that of the cellular phase.