The invention discloses a protective structure used for an outdoor advertisement. The protective structure comprises a supporting rod, a base, a stabilizing plate, a displaying plate and a cover plate, a longitudinal rotating shaft is installed at the middle end of the bottom of the supporting rod, the base is horizontally connected to the bottom of the rotating shaft, and two sets of positioningrods are installed between the two sides of the top of the base and the supporting rod. A horizontal connecting rod is welded to one side of the bottom of the supporting rod, the displaying plate is connected to one end of the connecting rod, one side of the head of an installing head is connected with one side of the upper portion of the displaying plate through two sets of shock absorption springs, the cover plate is installed on the other side of the displaying plate, six sets of clamping grooves and multiple sucking cups are uniformly connected to the side, close to the cover plate, of thedisplaying plate, two sets of screws are connected to the upper end of the displaying plate, two sets of screws are connected to the lower end of the displaying plate, and a sealing groove is formedin the edge of the side, close to the cover plate, of the displaying plate. The sucking cups inside the displaying plate can suck an advertisement board from the back, the advertisement board will noteasily get wrinkled and is flat, and the effect of displaying is better.