The embodiment of the invention provides a longitudinal bar transporting positioning device and welding forming equipment, and belongs to the technical field of architecture reinforcement cage machining. The longitudinal bar transporting positioning device includes a rack, a transporting mechanism, and a clamping mechanism, the transporting mechanism is arranged on the rack, the transporting mechanism includes a transporting wheel, and a first transmission assembly connected with the transporting wheel in a transmission mode, the first transmission assembly is used to drive the transporting wheel to rotate, and the clamping mechanism is connected with the transporting mechanism. The clamping mechanism includes a clamping part, and the clamping part can move relative to the transporting wheel, so that the clamping part is provided with a clamping state and an opening state. When the clamping part is in the clamping state, the clamping part is matched with the transporting wheel to forma clamping chamber for fixing longitudinal bars, and when the clamping part is in the opening state, the first transmission assembly drives the transporting wheel to rotate to transport the longitudinal bars. The longitudinal bar transporting positioning device achieves the purposes that the longitudinal bars can be transported automatically, and transported to an appropriate position to be clamped and positioned, the intelligence can be improved, the reliability is high, the labor strength of an operator is reduced, and the safety hazards can be lowered.