The invention relates to a liquid crystal display device and a driving method thereof. The liquid crystal display device comprises a time sequence control circuit, a scanning driving circuit, a data driving circuit and a liquid crystal display panel, and the liquid crystal display panel comprises multiple pixels. The time sequence control circuit comprises a data analysis module, wherein the data analysis module is used for receiving and analyzing every frame of image data; in n lines of the pixels which are displayed continuously in one frame of the image data, when m lines of pixels which are displayed continuously display a black picture (n>=4, n>m>=2), the data analysis module outputs a first polarity inversion control signal to the data driving circuit, the data driving circuit is used for processing a data signal according to the first polarity inversion control signal so as to generate a plurality of gray scale voltages and the gray scale voltages are provided to the liquid crystal display panel; and when the plurality of pixels of the liquid crystal display panel display the frame of image, in the m lines of the pixels, which are displayed continuously and display the black picture, the polarities of all the pixels positioned in the same line are the same.