The application relates to the technical field of marketing, and discloses a marketing management method and
system based on
big data, which comprises a dynamic situation sensing and demand prediction module: potential consumption demand is predicted based on authorized multi-
source data; an active situation
declaration and solution generation module: structured life task declarations actively input by users are received, and a solution
package is generated; an individual utility preview and
verification module: a product is subjected to multi-
physical field simulation and multi-dimensional adaptability evaluation; a closed-loop feedback and ethical guarantee module: the
system is continuously optimized and data compliance is guaranteed. Through the cooperative operation of the modules, the demand identification mode can be optimized, the marketing precision can be improved in combination with a double path, invalid guidance can be reduced, the user interaction experience can be improved, the decision cost can be reduced, the
cold start problem can be alleviated, data compliance can be guaranteed through a multiple
privacy protection mechanism, user trust can be enhanced, long-term iterative optimization of the
system can be realized, and operation stability can be guaranteed.