The invention discloses a longitudinal vibration motor-equipped electronic product which comprises a product outer shell and a longitudinal vibration motor, wherein the longitudinal vibration motor is fixed in the product outer shell; the longitudinal vibration motor comprises a shell body, a vibration block assembly, elastic sheets and a circuit assembly; the shell body has an accommodating chamber, the shell body and the accommodating chamber are shaped like a cuboid or have a structure similar to the cuboid, the vibration block assembly is arranged in the accommodating chamber, the vibration block assembly comprises a mass block and a magnet, each of upper and lower sides of the vibration block assembly is at least provided with at least one elastic sheet, the elastic sheets extend along a direction of a long axis of the vibration block assembly, the circuit assembly comprises a wire coil and an external circuit, and the wire coil is arranged on a side surface of the magnet; when the vibration block assembly is at an equilibrium position, the wire coil directly faces the magnet, upper and lower edges of the magnet correspond to a position of a cross section of the wire coil, the wire coil is connected with the external circuit, and the external circuit is electrically connected with the electronic product. The longitudinal vibration motor is configured in the product outer shell in such a way that the vibration block assembly is enabled to vibrate along a thickness direction of the electronic product.