The invention relates to a continuous manufacturing method of rubber masterbatch and rubber masterbatch prepared by the continuous manufacturing method. The invention discloses the continuous manufacturing method of rubber masterbatch. The continuous manufacturing method of rubber masterbatch comprises the following steps of: 1) adding stuffing into rubber liquor, and stirring to form a rubber/stuffing/solvent mixture; 2) feeding the rubber/stuffing/solvent mixture in step 1) to a flocculator, wherein the rubber/stuffing/solvent mixture is contacted and mixed with one or more of nitrogen, steam, stuffing aqueous slurry and oil, and flocculating to obtain a mixture of a rubber/stuffing compound and the solvent; and 3) removing the solvent and drying the mixture to obtain rubber/stuffing masterbatch. The invention further relates to masterbatch prepared by the method and a rubber product prepared by the masterbatch. Compared with the flocculating technology in current wet-method mixing, as no special requirements are posed to rubber and stuffing, the application range is wider. In addition, the manufacturing method is continuous in production process, efficient, low in energy consumption and less in labor, so that the cost is lower. Meanwhile, masterbatch prepared by the method is quite excellent in processability, physical and mechanical properties and product quality.