The invention discloses an agricultural product supply chain financial service system based on a block chain. The system comprises an account login module, an account information management module, anagricultural product quality authentication module, an online asset module, a transaction reputation evaluation module, an analysis matching module, a transaction state tracking module, a man-machineinteraction module, a transaction information storage module and a transaction authentication module. According to the invention, farmers, purchasers and dealers can be matched; a short transportation path is provided for agricultural product transportation among the three parts; the transportation efficiency of agricultural products among three parties is improved, the transportation cost is reduced, farmers, purchasers and dealers with bad transaction records can be avoided, and the time requirements of the three parties can be recorded and matched, so that the three parties can transfer the agricultural products in time, the logistics efficiency is improved, and goods accumulation and operation stagnation are avoided.