The invention relates to a cold metal plate strip cold continuous rolling production line, which comprises at least uncoiling machine (1), a plate strip head and tail cutting machine (2), welding equipment (17), a stretching and straightening device (4), at least one jet flow descaling unit (5), tension rolls (11), a trimming device (15), randomly selected cold continuous rolling machine set (9), flying shears (7), a coiling machine (8), and a movable sleeve device, wherein the stretching and straightening device (4) comprises at least two tension roll groups (11) and a bending roll group (12); the tension roll groups (11) are arranged in front and at back of the jet flow descaling unit (5) respectively; and the movable sleeve device is only welded between the welding equipment and the stretching and straightening device (4). When the continuous type metal plate strip cold continuous rolling production line and a high-pressure jet flow descaling mode are improved, the productivity of the cold continuous rolling line is improved obviously, the environmental-protection control index of the cold rolling process segment is obviously improved, and the floor area and maintenance cost of the production line are reduced.