A reduction in deterioration of a switching element over time in a current driving type emissive apparatus is realized. At the same time, a reduction in
power consumption is realized. To this end, an AC
voltage or an
alternating current is applied between a source and a drain terminal of a switching element, and a
DC voltage or a
direct current is applied between a first and a second terminal of a luminescent element. This is realized by application of a
voltage, which is inverted at predetermined intervals, to two luminescent elements heterogeneously arranged, to a luminescent element and a
rectifier arranged in reverse orientation and in parallel, or to a full-wave rectification circuit. At this time, the
rectifier is formed by a thin-film
transistor, a PN junction, or a PIN junction, and is formed simultaneously with an existing switching element.