An aqueous
personal care rinse-off formulation comprising a dermatologically acceptable vehicle, a dermatologically acceptable cleansing surfactant, and a gradient
polymer comprising 5 to 35% by weight of structural units of (
meth)
acrylic acid, 35 to 65% by weight of structural units of C 1~8
alkyl (
meth)
acrylate, and > 10 to 30% by weight of a special associative
monomer having
structural unit I of the structure: [
Chemical Formula 1]
JPEG2026521927000038.jpg29170 wherein R 1 is a linear saturated C 12~26
alkyl group, wherein R 2 is
hydrogen or a
methyl group, and n is from 10 to 30, and a special associative
monomer, and 0.01 to 2% by weight of a polyethylenically
unsaturated monomer of the
structural unit, and a gradient
polymer, the gradient
polymer comprising < 0.05% by weight of a sulfonated
monomer of the
structural unit, and the polymer comprising < 0.02% by weight of a monomer of the structural unit having structure II [
Chemical Formula 2]
JPEG2026521927000039.jpg38170 wherein R 3 is H or -CH3, R 4 is -H or -C 1~4
alkyl group, R 5 is -C 1~4 alkyl group, a is from 0 to 50, b is from 0 to 20, c is from 0 to 50, a + c is from 1 to 100, d is from 1 to 4, and the gradient polymer has a gradient polymer form, and an aqueous
personal care rinse-off formulation is provided.