The invention provides a cold chain logistics information platform based on an intelligent mobile terminal. The cold chain logistics information platform comprises order coordination, storage management, distribution control, electronic commerce exchange, an information issuing platform, financial management, performance management, management decisions and other functional modules. Entities in the supply chain of manufactures, clients and third logistic providers are closely integrated, and information of all business links of the cold chain logistics is fully shared. The system specifically comprises a handheld terminal information collection system, a self-defined warehousing billing mode, a freshness maintenance system, integrated order management and an electronic commerce center. By means of the information platform, work coordination between the clients and logistics enterprises is achieved, the freshness maintenance system concept is introduced, and the cold chain commodity warehousing wastage rate is reduced; through the electronic commerce center based on a B/S mode, the problem of information sharing between the clients and logistic suppliers is solved.