The invention discloses a color-enhancing feed for Dongxingmai and a preparation method thereof. The feed is made of the following components by mass percentage: natural krill meal 5-30%, white fish meal 20-60%, yeast 3-10%, Artemia 10-30%, red worm 5-15%, hydrolyzed protein 5-16%, high-gluten flour 10-30%, squid powder 5-20%, spirulina 5-15%, fish oil 1-5%, lecithin 1-3%, betaine 1-3%, vitamin mixture 1 ~2%, mineral element mixture 2~4%, microbial preparation 1~5%, compound immune enhancer 1~3%, copepod 1~5%, casein 1~3%, EPA 1~3%, DHA 1~5%, ARA 1~5%, food attractant 1~2%. The feed of the invention can effectively improve the body color, and solve the problems of dim color, difficulty in increasing color, easy fading and difficult recovery of color under stress conditions, and the like. At the same time, the preparation process increases the digestibility and absorptivity of the feed, the nutrient elements are not damaged, and the freshness and food-attractiveness of the feed are guaranteed.