The invention relates to the technical field of separation and purification processes, and discloses a purification method of beta-
phenethyl alcohol. According to the purification method, a reaction mixture containing crude beta-
phenethyl alcohol and
metal halide is obtained, and the reaction mixture is stirred to react to obtain
solid aromatic
alkoxide; after the
solid aromatic
alkoxide is treated by a releasing agent, purified beta-
phenethyl alcohol is obtained; the releasing agent is a solution comprising a
protic solvent and at least one of an alkaline component and an
ion exchange resin. According to the purification method disclosed by the invention, salifying
crystallization and rectification are combined, peculiar smell components are removed from crude beta-phenethyl
alcohol, purified beta-phenethyl
alcohol with the purity of 99.5% or above is separated,
tar smell is avoided, and the
aroma of beta-phenethyl
alcohol cannot be influenced; and the purification method is simple in process, low in production cost and suitable for industrial popularization.