The invention discloses an automatic marketing strategy generation
system based on intelligent service, and relates to the technical field of intelligent marketing, and the
system comprises a basic template layer, a dynamic
adaptation layer, a creative generation layer, and a multi-target
strategy selection layer. Through a constructed hierarchical strategy engine of a basic template layer, a dynamic
adaptation layer, a creative generation layer and a multi-target
strategy selection layer, a single strategy generation mode of a traditional fixed template is broken through, the basic template layer uses an industry marketing
knowledge base to provide a standardized strategy generation starting point, the dynamic
adaptation layer accesses multi-source heterogeneous data in real time, and the multi-target
strategy selection layer is used for providing a standardized strategy generation starting point. According to the method, a creative generation layer is established, strategy parameters are dynamically corrected, market changes can be quickly responded, the creative generation layer automatically generates personalized marketing content by means of a multi-
modal generation technology, and a gradient type strategy generation mode is formed from basic framework establishment to real-
time parameter adjustment to creative content output through the dynamic layered architecture. And a brand new technical path is provided for marketing strategy generation.