Two original images to be recorded are prepared as data (S10). A plurality of unit regions, each having an adequate area to record interference fringes of visible light, are defined and positioned on a hologram recording surface (S20). A gradation pattern, with which appearance probabilities of two record attributes gradually change in space, is overlapped onto the recording surface, and to each unit region, one of either record attributes is assigned according to the appearance probabilities of the respective record attributes at each individual position (S30). In each unit region, to which the first record attribute is assigned, the first original image is recorded as an interference fringe pattern, a diffraction grating pattern, or a scattering structure pattern, and in each unit region, to which the second record attribute is assigned, the second original image is recorded as an interference fringe pattern, a diffraction grating pattern, or a scattering structure pattern (S40), and a record pattern is formed on a physical medium (S50).