The present invention relates to product packaging for electronic products. Specifically, the present invention relates to apparatus, systems and methods for packaging electronic products, comprising a first portion and a second portion, wherein when the first portion and the second portion are oriented in a first configuration, they form a first enclosing structure for a product, such as a first electronic product, and further wherein the first portion and the second portion, when oriented in a second configuration, form a second enclosing structure for a product, such as a second electronic product having a different shape or size from the first electronic product.