The invention relates to the technical field of sow management. In order to solve the problem that in the prior art, a body surface temperature measurement mode is adopted to identify whether sows are in oestrus or not, so that the accuracy of an identification result is low, the sow oestrus management method comprises the following steps that S1, the body surface temperature and the night exercise amount are monitored, and the basic body temperature and the basic night exercise amount are obtained according to the body surface temperature and the night exercise amount; s2, starting from the predicted estrus day, according to the monitored body surface temperature and the night exercise amount, the periodic average body temperature and the periodic night exercise amount are obtained; s3, judging whether the body temperature continuously rises and a decline inflection point appears or not, and whether the amount of exercise at night rises or not; and S4, when it is judged that the body surface temperature continuously rises, a declining inflection point appears, and meanwhile, the night exercise amount rises, whether the current period is in a predicted estrus period or not is judged, if yes, estrus early warning is sent, and if not, manual intervention early warning is sent.