The invention relates to the field of advertising equipment, and provides a lamp box, which comprises a back plate, a piece of lamp cloth, a lamp box outer frame, a lamp body fixing component and a fixing component. The lamp box outer frame comprises a plurality of frame edge components, each frame edge component comprises a frame edge strip and a side cover, the frame edge strips are sequentiallyconnected end to end and surround to form a closed frame edge strip used for installing the back plate, and the side cover is arranged on the outer side of the frame edge strip; on one hand, a mounting part and a protruding part are formed on the surface of the frame edge strip facing the back plate, and two ends of a lamp body inserting plate of the lamp body fixing component respectively abut against two frame edge strips, so that the back plate is effectively limited from moving and shifting, the stability of the position of the back plate is guaranteed, the rigidity and a anti-collision performance of a whole back plate are improved; on the other hand, the lamp cloth is stretched and fixed in a containing cavity between the frame edge strip and the side cover by arranging the fixing component, so that a reliable installation of the lamp cloth is guaranteed; and meanwhile, the lamp cloth can be disassembled and assembled by turning over the side cover, so that a maintenance is convenient, and the maintenance cost is low.