The invention belongs to the technical field of automobile display, and particularly relates to an automobile head-up
display device. The automobile head-up
display device comprises a shell which is internally provided with an inner cavity. An opening communicated with the inner cavity is formed in one side of the shell. A
light source and a light guiding
assembly are arranged inside the inner cavity, wherein the
light source emits
laser in a scanning mode, and the light guiding
assembly reflects the
laser in a reciprocating mode so as to form multi-stage reciprocating light paths, projects the multi-stage reciprocating light paths to a windscreen of an automobile through the opening and displays an image in the front of the automobile. Therefore, the
light source is arranged inside the shell and emits the
laser in the scanning mode, and the laser is reflected repeatedly in the reciprocating mode through the light guiding
assembly to form the multi-stage light paths, so that the length of the light paths is extended, and telephoto imaging display is achieved. In this way, the display content can be projected in the distance at the front end of the automobile, alternating conversion between
head drop and head up and variation adjustment of the
focal length of the eyes of a driver are avoided, an excessively-large heat
radiation structure does not need to be adopted, the size of the automobile head-up
display device is greatly reduced, the light
utilization rate is improved, and it is ensured that the display content can be clear and visible even under the strong
sunlight.