The utility model discloses a
label paper tape winding device of a non-setting
adhesive printing
machine, which relates to the technical field of
label paper winding equipment, and comprises a rack and a winding roller, the inner side of a chuck is provided with a clamping groove, the end part of the winding roller is positioned in the clamping groove, the inner wall of a sliding sleeve is connected with a baffle block, the outer part of a guide rod is sleeved with a first spring, and the guide rod is sleeved with a second spring. Through cooperation of a sliding sleeve, a stop block, a stop groove and a first spring, a containing space is provided for a winding roller through a clamping groove, the sliding sleeve is used for controlling the stop block to move, an inlet and an outlet of the clamping groove are controlled to be opened and closed by moving the stop block, elastic pushing force is provided for the sliding sleeve through the first spring, and the sliding sleeve pushes the stop block to be located in the clamping groove; when the wind-up roller is replaced, the fixed part does not need to be disassembled, and the wind-up roller can be taken out from the interior of the clamping groove only by pushing the sliding sleeve to drive the stop block to be separated from the clamping groove, so that the convenience of replacing the wind-up roller is improved.