The invention discloses a high-wearability insulating cable material and a preparation method thereof. The high-wearability insulating cable material is prepared from the following raw materials in parts by weight: 70 to 90 parts of polyurethane rubber, 15 to 20 parts of polytetrafluoroethylene, 10 to 15 parts of nylon 6, 10 to 15 parts of polypropylene glycol adipate, 5 to 10 parts of dipropylene glycol dibenzoate, 5 to 10 parts of trel-butylphenyl diphenyl phosphate, 7 to 13 parts of antimonous oxide, 5 to 10 parts of decabromodiphenylethane, 4 to 8 parts of zinc borate, 2 to 3 parts of tert-butyl peroxybenzoate, 1.5 to 2 parts of zinc oxide, 2 to 3 parts of stearic acid, 3 to 6 parts of chlorcosane, 1 to 2 parts of accelerant ZDMC (Zinc Dimethyldithiocarbamate), 1 to 2 parts of accelerant CZ (N-cyclohexylbenzothiazole-2-sulphenamide), 15 to 20 parts of fumed silica, 10 to 15 parts of attapulgite nanoocomposites, 5 to 10 parts of nano zeolite, 10 to 15 parts of precipitated barium sulphate, 1.5 to 2.5 parts of antioxidant 1010, 2 to 3 parts of anti-aging agent TPPD (N-(p-toluene-sulphonylamido-N'-phenylene diamine)), and 3 to 6 parts of composite filler. The cable material is outstanding in wearability, particularly, the wearability is always several times and even dozen times that of the common electrical material under a terrible working condition in the presence of water, oil and other wetting medias; the cable material is also remarkable in heat resistance, flame resistance, ageing resistance, oil resistance, warping strength, impact resistance and tear resistance.