The invention discloses a novel colored tire, which is prepared from the following raw materials in parts by weight: 120 to 130 parts of natural rubber, 50 to 60 parts of high-cis butadiene rubber, 20 to 30 parts of oil-extended styrene butadiene rubber, 5 to 7 parts of zinc oxide, 4 to 6 parts of stearic acid, 2 to 3 parts of microcrystalline wax, 2 to 4 parts of an accelerant, 50 to 55 parts of an anti-aging agent, 3 to 4 parts of tackifying resin, 48 to 52 parts of carbon black, 12 to 14 parts of siliceous lime, 4 to 6 parts of a pigment and 2 to 3 parts of sulfur. According to the novel colored tire, components of the raw materials are strictly controlled, a conventional tire formula is changed, and the pigment is added into the raw materials to change the color of the formed tire, so that personal pursuits of the young for colors can be greatly met according to personal preferences; the tire formula is improved, and the siliceous lime is added into the formula, so that the wear resistance of the tire is greatly improved, and the service life of the tire is prolonged; moreover, the tire has relatively low production cost and is suitable for wide popularization.