The invention relates to a device for measuring a pipe/die friction coefficient during pipe bending forming. The device includes: a horizontal transmission sensor platform, a hydraulic sensor platform, a cooling system, a friction pair instrument, a resistance heating furnace, a temperature sensor, a friction sensor, a charge amplifier, a temperature control instrument and an A/D acquisition computer. A horizontal transmission rod matches with a pipe die fixed station, a pipe sample is fixed on a sample fixation table, an upper die is fixed at the lower end of an upper die fixation rod, which is assembled with the hydraulic sensor platform, the cooling system is assembled with the horizontal transmission rod, the upper die fixation rod and a support seat, and the hydraulic sensor platform, the horizontal transmission sensor platform and all the sensors are respectively connected to the A/D acquisition computer through the charge amplifier. The device provided by the invention can accurately measure the friction coefficient between the pipe inner wall, outer wall and the die under different temperatures, pressures, lubrication states and other conditions, has the advantages of high degree of automation, simple operation and high measurement accuracy, and has a wide range of application for measurement of the pipe forming friction coefficient.