The invention discloses a guide roller water-cooling circulating device for continuous cast rolling. The guide roller water-cooling circulating device comprises a hollow roller, the two ends of the hollow roller are provided with a right end shaft head and a left end shaft head correspondingly, a water inlet pipeline and a water return pipeline are arranged in the right end shaft head, and the right end of the right end shaft head is connected with a two-way rotating joint; and a water inlet and a water return port are formed in the two-way rotating joint, the water inlet is connected with aninlet of the water inlet pipeline, the water return port is connected with an outlet of the water return pipeline, an outlet of the water inlet pipeline is connected with a water inlet shaft core, andthe water inlet shaft core extends into the hollow roller. According to the guide roller water-cooling circulating device, the structure of a water-cooling guide roller is simplified, the water-cooling guide roller is formed by modifying a scrapped cold roller, the roller surface made of materials is high in hardness and resistant to abrasion, chromium electroplating is not needed, the use cost is greatly reduced, the temperature of the improved roller surface is reduced to 40-50 DEG C from original 90-120 DEG C, the cooling speed of a cast-rolled plate is greatly increased, and the plate surface temperature is reduced to 75-85 DEG C from original 130-140 DEG C.