Methods of regulating expression of a
target gene in a
cell are provided. Aspects of the methods contacting the
cell with a compound having a first
moiety covalently linked to a second
moiety, wherein: (i) the first
moiety exhibits specific binding to a first endogenous
protein; (ii) the second moiety exhibits specific binding to a second endogenous
protein distinct from the first endogenous
protein; and (iii) upon contacting the
cell, the first endogenous protein and the second endogenous protein are spatially complexed to each other via the compound to yield a
gain-of-function in the cell and thereby activate a process not normally controlled by either of the first and second endogenous proteins. Embodiments of the methods provide one or more beneficial features, including but not limited to: utilization of less than about 50% of an amount of the second endogenous protein present in the cell; mediation of the
gain-of-function with an EC50 of less than about 1 micromolar; modulation of expression of the
target gene in less than or equal to about 16 hours; etc. Also provided are compositions that find use in practicing methods of the disclosure.