The invention relates to a multicomponent-system high-piezoelectric-activity piezoelectric ceramic material and a preparation method therefor and belongs to the technical field of nonmetallic materials. The composition of the material is represented by a general formula, i.e., xPb(Ni<1/3>Nb<2/3>)O<3-y>Pb(Zn<1/3>Sb<2/3>)O<3-z>Pb(Zn<1/3>Nb<2/3>)O3-(1-x-y-z)Pb<1-m-n>BamSrnTiAZr<1-A>O<3-p>WO3, wherein x is not smaller than 0.01 and not greater than 0.14, y is not smaller than 0.01 and not greater than 0.07, z is not smaller than 0.005 and not greater than 0.10, m is not smaller than 0.02 and not greater than 0.16, n is not smaller than 0.02 and not greater than 0.12, A is not smaller than 0.42 and not greater than 0.53, and p is not smaller than 0.002 and not greater than 0.015. The preparation method for the material comprises the steps of synthesizing ingredients, carrying out preburning, carrying out ball-milling, carrying out granulating, carrying out forming, carrying out degumming, carrying out embedded burning, carrying out silver roasting and carrying out polarization. The preparation method has the advantages of simple processing steps, good repeatability and high nondefective rate; and compared with properties of like piezoelectric materials reported in the literature, the properties, i.e., piezoelectric strain constant d33 and planar electromechanical coupling factor Kp of prepared ceramic samples are improved obviously, so that industrial large-scale production is facilitated.