The gravure printing method for printing decorative pattern is characterized by that said method incldues the following steps: gravure plate-making for decorative pattern, using gravure press to print UV printing ink on the card paper, then using UV light to cure, the described pattern is the patterns of pit pattern (imitation metal etch), dioptric pattern, wrinkle, ice flower and corellite pattern, then using chemical etching or electronic plate-making process to make plate and print, also can make composite plate on printing roller. Said invention adopts single-sheet gravure press and web gravure press, the card paper can be gold can paper, silver card paper or card paper with colour, and its printing ink is UV gravure decorative printing ink.