The invention discloses a high temperature heat barrier material, coating, molded product and application thereof. When using the material formula to form a coating and a molded product, the characteristics of a porous structure (honeycomb structure) of nano/microscopic/macroscopic hole, low thermal conductivity and high temperature radiation barrier and the like are provided or showed. The material can be applied in high temperature devices with strict conditions, and greatly reduces the heat transmission generated by high temperature radiation and heat conductivity of the material when using the device at high temperature. The applied range of the material, coating and molded product includes but is not limited to high temperature stove kiln, high temperature valve, warm air duct and its device, foundry ladle, ladle and other high temperature devices of steel industry, non ferrous metal, building material, refractory material (ceramic), machinery and chemical industry high temperature stove kiln and its device, automobile, aviation, spaceflight, energy, satellite, ship, steam turbine, boiler and chemical industry high temperature devices.